"I do not like being told to keep my eyes on the road," says one 2026 Prius Prime owner after discovering that his car’s safety tech feels more like a lecture than a luxury.

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

CarMax reports that plug-in hybrids like the Toyota Prius Prime offer the benefits of electric driving with the safety of a gasoline engine.

Some modern features are absent in lower trims Headlights aren’t great in really dark areas No interior or fob hatch release on SE trim The outlook toward the humble Toyota Prius took a global shift ...

The Toyota Prius Prime plug-in hybrid is taking a breather for 2024 with no changes, after a total redesign for 2023 gave it fantastic new styling, heaps more horsepower, and a double-digit increase ...

Robert has been an auto enthusiast his entire life. He started working on cars at a young age, learning the basics from his father in the home garage on the weekends. Over the years, he learned as ...

Craig was able to take the Prius Prime on various trips to the Utah County Fair loaded with things he would need during fair week. Toyota has long been a pioneer in the hybrid vehicle market, and the ...

We’ve been going about the 2024 Toyota Prius Prime all wrong. After driving it once or twice and speaking to numerous colleagues, it seems unanimous: the Prime is the car most people need in most ...