For the NFC champions, the Seattle Seahawks, Chris Stoll serves as long snapper. Stoll came to Penn State as a preferred walk-on and played five seasons for the Nittany Lions. The Pennsylvania native earned a scholarship in 2020 and won the Patrick Mannelly Award in 2022 as the nation’s top long snapper.

After past spots were sometimes criticized as "woke," the new ads will focus on dealing with the struggles of life, rather than social conflicts.