If every game is labeled "one for the ages," every major talking head calls a current player "The GOAT," these terms lose their meaning.

According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV.

This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports.

U.S. sports viewership is expanding across leagues, platforms and demographics, creating a more competitive, and more lucrative, environment for advertisers heading into a massive global sports year ...

Generative AI may be the world’s most prolific content machine, pumping out endless reels and brand-ready “moments,” but Dick’s Sporting Goods knows audiences are tuning it out. So the retailer is ...

Is growing gambling's share of after-tax dollars of Americans a good thing for them, their families or our society?

The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.

Non-sports programming on broadcast TV continues to be pushed around due to rising interest in all things sports. How far can this go? In September, Nielsen says, a massive amount of broadcasting ...

A new report from The Harris Poll finds that sports fans are broadly satisfied with today’s games, but still feel something is missing. Viewers rate their current enjoyment at 3.29 out of five, ...

After forging a new, multi-year NBA deal -- and shutting down its NBCSN (NBC Sports Network) four years ago -- NBCUniversal is restarting the sports network this fall. The network will feature Big Ten ...

The Mountain West football conference has reached media rights agreements with CBS Sports and Fox Sports for six years and the CW Network for five years, resulting in the largest  distribution plan in ...