January’s secondary market shows several modern Rolex models at approachable prices ...

Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

Chrono24 has worked out what makes some wannabe horophiles tick. The young are the keenest to start collecting, with Gen Zers nearly twice as likely as the average person to splash out on wrist candy ...

Two modern Rolex watches hold their value especially well; the stainless-steel Submariner Date "Hulk" and the GMT-Master II "Pepsi." The Submariner "Hulk" originally sold for $9,050 in September 2021, ...

With the market saturated with an oversupply of watches, even the strongest watchmakers like Rolex will face an uphill battle to grow in 2026.

The current market and sartorial context are, then, perfect for the Rolex Air-King, a watch we detailed the entire history of in our thoroughly researched Air-King Collector’s Guide recently. Vintage ...

Some coveted new models now qualify for the brand’s Certified Pre-Owned program. Rolex’s Certified Pre-Owned (CPO) program was in the news recently after a study revealed just how wide the price ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

The Rolex Daytona has long stood apart from other luxury watches, not because of aggressive marketing or short term hype, but because of the way it functions with emotion. Originally created as a tool ...

The survey also looked at the factors that influence first-time buyers. Half of all respondents stated design is the most important aspect of a big-ticket watch purchase, while 48 percent prioritized ...