Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...
Atlanta Journal-Constitution

Coca-Cola is famous for its ads. Its first was in its hometown newspaper.

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...